Hotel Branding Strategy: It's Relationship to Guest Satisfaction and Room Revenue - J. O’Neill & A. Mattila - The Pennsylvania State University USA - Journal of Hospitality & Tourism Research
The theoretical separation of brand equity and brand value: Managerial implications for strategic planning -R. Raggio & R. Leone - Louisiana State University - Journal of Brand Management, Vol. 14, No. 5, 380–395
Three laws of branding: Neuroscientific foundations of effective brand building - T. Walvis - Journal of Brand Management, vol. 16, NO. 3, 176–194
Luxury Brand Strategy of Louis Vuitton - S. Nagasawa - Waseda University Tokyo, Japan
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning - S. Brown, R. Kozinets & J. Sherry Jr. - Journal of Marketing, vol. 67, 19-33
Know thy changing consumer - M. Uncles - Journal of Brand Management vol. 15, 227 – 231
A Study on the Relationship between Public Relations and Brand Strategy - X. Yuanzhong - Kristianstad University
The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity - N. Ind & R. Bjerke - Journal of Brand Management, vol. 15, 135 – 145
