Hotel Branding Strategy: It’s Relationship to Guest Satisfaction and Room Revenue – J. O’Neill & A. Mattila – The Pennsylvania State University USA – Journal of Hospitality & Tourism Research

The theoretical separation of brand equity and brand value: Managerial implications for strategic planning -R. Raggio & R. Leone – Louisiana State University – Journal of Brand Management, Vol. 14, No. 5, 380–395

Three laws of branding: Neuroscientific foundations of effective brand building – T. Walvis – Journal of Brand Management, vol. 16, NO. 3, 176–194

Luxury Brand Strategy of Louis Vuitton – S. Nagasawa – Waseda University Tokyo, Japan

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning – S. Brown, R. Kozinets & J. Sherry Jr. – Journal of Marketing, vol. 67, 19-33

Know thy changing consumer – M. Uncles – Journal of Brand Management vol. 15, 227 – 231

A Study on the Relationship between Public Relations and Brand Strategy – X. Yuanzhong – Kristianstad University

The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity – N. Ind & R. Bjerke – Journal of Brand Management, vol. 15, 135 – 145