Web 2.0: conceptual foundations and marketing issues – E. Constantinides and S. J. Fountain – University of Twente The Netherlands – Journal of Direct Data and Digital Marketing Practice

Falling in love 2.0: relationship marketing for the Facebook generation – D. Meadows-Klue -The Digital Hub – Journal of Direct Data and Digital Marketing Practice

Pop-ups, pop-unders, banners and buttons: the ethics of online advertising to primary school children – A. Nairn and A. Dew – UPR Marches et Innovation, EM Lyon Business School – Journal of Direct Data and Digital Marketing Practice

Social networking: an age-neutral commodity – social networking becomes a mature web application – D. Stroud – Journal of Direct Data and Digital Marketing Practice

The rise of enterprise 2.0 – J. Bughin – Journal of Direct Data and Digital Marketing Practice

A comparison of the characteristics of eBay consumers and eBay nonconsumers – G.S. Black – Department of Management and Marketing,  College of Business Texas A & M University – Journal of Direct Data and Digital Marketing Practice

Social media: should marketers engage and how can it be done effectively? – G. Drury – Journal of Direct Data and Digital Marketing Practice

Media synergy: the next frontier in a multimedia marketplace – D.E. Schultz – Department of Integrated Marketing Communications, The Medill School of Northwestern University, USA –  Journal of Direct Data and Digital Marketing Practice