Web 2.0: conceptual foundations and marketing issues - E. Constantinides and S. J. Fountain - University of Twente The Netherlands - Journal of Direct Data and Digital Marketing Practice
Falling in love 2.0: relationship marketing for the Facebook generation - D. Meadows-Klue -The Digital Hub - Journal of Direct Data and Digital Marketing Practice
Pop-ups, pop-unders, banners and buttons: the ethics of online advertising to primary school children - A. Nairn and A. Dew - UPR Marches et Innovation, EM Lyon Business School - Journal of Direct Data and Digital Marketing Practice
Social networking: an age-neutral commodity - social networking becomes a mature web application - D. Stroud - Journal of Direct Data and Digital Marketing Practice
The rise of enterprise 2.0 - J. Bughin - Journal of Direct Data and Digital Marketing Practice
A comparison of the characteristics of eBay consumers and eBay nonconsumers - G.S. Black - Department of Management and Marketing, College of Business Texas A & M University - Journal of Direct Data and Digital Marketing Practice
Social media: should marketers engage and how can it be done effectively? - G. Drury - Journal of Direct Data and Digital Marketing Practice
Media synergy: the next frontier in a multimedia marketplace - D.E. Schultz - Department of Integrated Marketing Communications, The Medill School of Northwestern University, USA - Journal of Direct Data and Digital Marketing Practice
