Positioning Southwest Airlines through employee branding – Miles & Mangold – Indiana University

Customer-Focused Brand Positioning – A breakthrough methodology –  Customer Manufacturing Group.

Green branding effects on attitude: functional versus emotional positioning strategies – Hartmann, Apoalaza, Sainz – Emerald Group

Strategic Brand Positioning Analysis through Comparison of Cognitive and Conative Perceptions – P.S. Manhas – Journal of Economics, Finance and Administrative Science

Considering Internal and External Stakeholders – L. de Chernatony and F. Harris -Open University Business School, The Open University, Walton Hall

The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines ’ Experience – M. Chong – Lee Kong Chian School of Business, Singapore – Corporate Reputation Review Vol. 10 No. 3