Positioning Southwest Airlines through employee branding - Miles & Mangold - Indiana University
Customer-Focused Brand Positioning - A breakthrough methodology - Customer Manufacturing Group.
Green branding effects on attitude: functional versus emotional positioning strategies - Hartmann, Apoalaza, Sainz - Emerald Group
Strategic Brand Positioning Analysis through Comparison of Cognitive and Conative Perceptions - P.S. Manhas - Journal of Economics, Finance and Administrative Science
Considering Internal and External Stakeholders - L. de Chernatony and F. Harris -Open University Business School, The Open University, Walton Hall
The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines ’ Experience - M. Chong - Lee Kong Chian School of Business, Singapore - Corporate Reputation Review Vol. 10 No. 3
