Positioning Southwest Airlines through employee branding – Miles & Mangold – Indiana University
Customer-Focused Brand Positioning – A breakthrough methodology – Customer Manufacturing Group.
Green branding effects on attitude: functional versus emotional positioning strategies – Hartmann, Apoalaza, Sainz – Emerald Group
Strategic Brand Positioning Analysis through Comparison of Cognitive and Conative Perceptions – P.S. Manhas – Journal of Economics, Finance and Administrative Science
Considering Internal and External Stakeholders – L. de Chernatony and F. Harris -Open University Business School, The Open University, Walton Hall
The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines ’ Experience – M. Chong – Lee Kong Chian School of Business, Singapore – Corporate Reputation Review Vol. 10 No. 3
Meld u dan kosteloos voor deze introcursus aan en start direct !
Meld u aan en ontvang de laatste updates over uw gewenste cursus !