From brand values to customer value – Martin Christopher – Journal of Marketing Practice: Applied Marketing Science, Vol. 2 No. 1

User goals in social virtual worlds: A means-end chain approach – Y. Jung a, H. Kang – Computers in Human Behavior, Vol. 26

Coming to America: Can Nordic brand values engage American stakeholders? – J. Rubin, M. Schultz & M. Hatch – Journal of Brand Management – Vol 16, NOS. 1–2, 30–39

Discursive Psychology: An Alternative Conceptual Foundation to Means–End Chain Theory – R. Bagozzi & P. Dabholkar – Psychology & Marketing, John Wiley & Sons, Inc. Vol. 17

Segmentation and Consumption of Luxury Fragrances: A Means-End Chain Analysis – L. Alonso & R. Marchetti – Latin American Advances in Consumer Research, Volume 2

Rethinking the Analysis of Means-End Chain Data in Marketing Research – P. Puustinen & A. Kanto – World Academy of Science, Engineering and Technology

Means-End Chain Theory Applied to Irish Convenience Food Consumers – M. de Boer and M. McCarthy – National University of Ireland, Cork, Ireland, Cahiers Options Méditerranéennes – no 64

The theoretical separation of brand equity and brand value: Managerial implications for strategic planning -R. Raggio & R. Leone – Louisiana State University – Journal of Brand Management, Vol. 14, No. 5, 380–395

Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence – V. Zeithaml – Journal of Marketing, vol. 52

The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines ’ Experience – M. Chong – Lee Kong Chian School of Business, Singapore – Corporate Reputation Review Vol. 10 No. 3