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From brand values to customer value - Martin Christopher - Journal of Marketing Practice: Applied Marketing Science, Vol. 2 No. 1

User goals in social virtual worlds: A means-end chain approach - Y. Jung a, H. Kang - Computers in Human Behavior, Vol. 26

Coming to America: Can Nordic brand values engage American stakeholders? - J. Rubin, M. Schultz & M. Hatch - Journal of Brand Management - Vol 16, NOS. 1–2, 30–39

Discursive Psychology: An Alternative Conceptual Foundation to Means–End Chain Theory - R. Bagozzi & P. Dabholkar - Psychology & Marketing, John Wiley & Sons, Inc. Vol. 17

Segmentation and Consumption of Luxury Fragrances: A Means-End Chain Analysis - L. Alonso & R. Marchetti - Latin American Advances in Consumer Research, Volume 2

Rethinking the Analysis of Means-End Chain Data in Marketing Research - P. Puustinen & A. Kanto - World Academy of Science, Engineering and Technology

Means-End Chain Theory Applied to Irish Convenience Food Consumers - M. de Boer and M. McCarthy - National University of Ireland, Cork, Ireland, Cahiers Options Méditerranéennes – no 64

The theoretical separation of brand equity and brand value: Managerial implications for strategic planning -R. Raggio & R. Leone - Louisiana State University - Journal of Brand Management, Vol. 14, No. 5, 380–395

Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence - V. Zeithaml - Journal of Marketing, vol. 52

The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines ’ Experience - M. Chong - Lee Kong Chian School of Business, Singapore - Corporate Reputation Review Vol. 10 No. 3

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