Het 'Brand Identity Dimensions' model van Jennifer Aaker (1997) in de Journal of Marketing Research
The Impact of Brand Personality on Brand-Aroused Feelings - Dr Karen Miller - School of Management and Marketing, University of Southern Queensland, Australia
Do brand personality scales really measure brand personality? A. Azoulay and J-N. Kapferer - HEC (Paris) Graduate School of Business - Journal of Brand Management
The importance of corporate brand personality traits to a successful 21st century business - K. Keller & K. Richey - Journal of Brand Management, vol. 14, nos. 1/2, 74–81
Brand Personality Differentiation in Formula One Motor Racing: An Australian View - P. Rosenberger and B. Donahay - Marketing Bulletin 19, Article 2
Separating Brand from Category Personality - R. Batra, P. Lenk, M. Wedel - Stephen M. Ross School of Business, University of Michigan, USA
Logos and brand personality - K. Alsem, G. Dijksterhuis, M. Kleinhuis - Dept. Marketing University of Groningen & WUR, Wageningen University, The Netherlands
A New Measure of Brand Personality - M. Geuens, B. Weijters, K. De Wulf - University of Gent, Belgium
