Het ‘Brand Identity Dimensions’ model van Jennifer Aaker (1997) in de Journal of Marketing Research

The Impact of Brand Personality on Brand-Aroused Feelings – Dr Karen Miller – School of Management and Marketing, University of Southern Queensland, Australia

Do brand personality scales really measure brand personality? A. Azoulay and J-N. Kapferer – HEC (Paris) Graduate School of Business – Journal of Brand Management

The importance of corporate brand personality traits to a successful 21st century business – K. Keller & K. Richey – Journal of Brand Management, vol. 14, nos. 1/2, 74–81

Brand Personality Differentiation in Formula One Motor Racing: An Australian View – P. Rosenberger and B. Donahay – Marketing Bulletin 19, Article 2

Separating Brand from Category Personality – R. Batra, P. Lenk, M. Wedel – Stephen M. Ross School of Business, University of Michigan, USA

Logos and brand personality – K. Alsem, G. Dijksterhuis, M. Kleinhuis – Dept. Marketing University of Groningen & WUR, Wageningen University, The Netherlands

A New Measure of Brand Personality – M. Geuens, B. Weijters, K. De Wulf – University of Gent, Belgium