Brand Portfolio Strategy and Firm Performance – N. Morgan & L. Rego – Journal of Marketing Vol. 73
Brand Portfolio Management – M. Achim, A. Hinescu, D. Larisa – University Alba Iulia
Things you need to know to build your brand portfolio -K. Cramer & I. Grupping – BR-ND
– Brand portfolio management and the role of brand acquisitions – Y.Kuzmina – Moscow State Technical University