Brand Portfolio Strategy and Firm Performance – N. Morgan & L. Rego – Journal of Marketing Vol. 73

Brand Portfolio Promotions – A. Aribarg, N. Arora, A.  Nielsen, University of Wisconsin – Journal of Marketing Research

Retail brand architecture and consumer store loyalty – K. Brunsø & K. Grunert, Aarhus School of Business, University of Aarhus,
Denmark, ANZMAC

Achieving the Ideal Brand Portfolio – S. Hill, R. Ettenson and D. Tyson – MIT Sloan Management Review

Brand portfolio management and the role of brand acquisitions – Y.Kuzmina – Moscow State Technical University

Brand Portfolio Management – M. Achim, A. Hinescu, D. Larisa  – University Alba Iulia

Brand Portfolio Strategy Effects on Firm Value and Risks – L. Hsui, S. Fournierii, S. Srinivasaniii – Boston University School of Management.

Strategic Brand Concept and Brand Architecture Strategy: A Proposed Model – A. Strebinger, Vienna University of Economics and Business Administration – Advances in Consumer Research, Volume 31

Things you need to know to build your brand portfolio -K. Cramer & I. Grupping – BR-ND

– Brand portfolio management and the role of brand acquisitions – Y.Kuzmina – Moscow State Technical University