Merkarchitectuur PDF's

Brand Portfolio Strategy and Firm Performance - N. Morgan & L. Rego - Journal of Marketing Vol. 73

Brand Portfolio Promotions - A. Aribarg, N. Arora, A. Nielsen, University of Wisconsin - Journal of Marketing Research

Retail brand architecture and consumer store loyalty - K. Brunsø & K. Grunert, Aarhus School of Business, University of Aarhus,
Denmark, ANZMAC

Achieving the Ideal Brand Portfolio - S. Hill, R. Ettenson and D. Tyson - MIT Sloan Management Review

Brand portfolio management and the role of brand acquisitions – Y.Kuzmina - Moscow State Technical University

Brand Portfolio Management - M. Achim, A. Hinescu, D. Larisa - University Alba Iulia

Brand Portfolio Strategy Effects on Firm Value and Risks - L. Hsui, S. Fournierii, S. Srinivasaniii - Boston University School of Management.

Strategic Brand Concept and Brand Architecture Strategy: A Proposed Model - A. Strebinger, Vienna University of Economics and Business Administration - Advances in Consumer Research, Volume 31

Things you need to know to build your brand portfolio -K. Cramer & I. Grupping - BR-ND

- Brand portfolio management and the role of brand acquisitions – Y.Kuzmina - Moscow State Technical University

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