Brand Portfolio Strategy and Firm Performance - N. Morgan & L. Rego - Journal of Marketing Vol. 73
Brand Portfolio Management - M. Achim, A. Hinescu, D. Larisa - University Alba Iulia
Things you need to know to build your brand portfolio -K. Cramer & I. Grupping - BR-ND
- Brand portfolio management and the role of brand acquisitions – Y.Kuzmina - Moscow State Technical University