Applying the Rossiter-Percy Model to Social Marketing Communications – J. Rossiter, R. Donovan & S. Jones – ANZMAC Visionary Marketing for the 21st Century

Laddering theory, method, analysis and interpretation – T. Reynolds & J. Gutman – Journal of Advertising Research

Guerrilla Marketing Communication Tools and Ethical Problems in Guerilla Advertising – C. Ay, P. Aytekin and S. Nardali – American Journal of Economics and Business Administration 2 (3): 280-286

Relationship development and marketing communication: an integrative model – P. Andersen – The AÊ rhus School of Business, AÊ rhus, Denmark – Journal of Business & Industrial Marketing, Vol. 16, No. 3

The Cross-Channel Impact of Marketing Communications – J. Hu, E. Brynjolfsson, D. Simester & E. Anderson – MIT Center for eBusiness

Weblogs as a mean of Marketing Communication – R. Alexander & I. Pollach – Vienna University of Economics and Business Administration – Seminar paper

Leveraging Social Networking Sites in Marketing Communications – Marketing Leadership Counsil – Catalog CEB17O0BK9 Corporate Executive Board.