Applying the Rossiter-Percy Model to Social Marketing Communications - J. Rossiter, R. Donovan & S. Jones - ANZMAC Visionary Marketing for the 21st Century
Laddering theory, method, analysis and interpretation - T. Reynolds & J. Gutman - Journal of Advertising Research
Guerrilla Marketing Communication Tools and Ethical Problems in Guerilla Advertising - C. Ay, P. Aytekin and S. Nardali - American Journal of Economics and Business Administration 2 (3): 280-286
Relationship development and marketing communication: an integrative model - P. Andersen - The AÊ rhus School of Business, AÊ rhus, Denmark - Journal of Business & Industrial Marketing, Vol. 16, No. 3
The Cross-Channel Impact of Marketing Communications - J. Hu, E. Brynjolfsson, D. Simester & E. Anderson - MIT Center for eBusiness
Weblogs as a mean of Marketing Communication - R. Alexander & I. Pollach - Vienna University of Economics and Business Administration - Seminar paper
Leveraging Social Networking Sites in Marketing Communications - Marketing Leadership Counsil - Catalog CEB17O0BK9 Corporate Executive Board.