Internal Branding PDF's

Internal branding: Exploring the employee’ s perspective - C. King & D. Grace - Journal of Brand Management, vol. 15, no. 5, 358–372

Looking inward: How internal branding and communications affect cultural change - Bill Faust & Beverly Bethge, Design Management Journal Vol. 14 No. 3

The criteria for successful services brands - L. de Chernatony and S. Segal-Horn - European Journal of Marketing.

Conceptualizing and researching employer branding - K. Backhaus and S. Tikoo - School of Business, State University of New York - Career Development International.

Employer branding: A new strategic dimension of Indian corporations - S. Kumar Dawn, S. Biswas, University of Technology, Kolkota - Asian Journal of Management Research.

The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines ’ Experience - M. Chong - Lee Kong Chian School of Business, Singapore - Corporate Reputation Review Vol. 10 No. 3

Internal branding as a learning process: how employees adapt their behaviour after a brand change in service organisations - A. Scheys and H. Baert, Katholieke Universiteit Leuven - Escp-Eap conferences

Internal branding and employee attitudes: identifying passion for hospitality excellence and reinforcing it through internal communications - D. Horrigan and P. Juskiw - Eurochrie Publications.

The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity - N. Ind & R. Bjerke - Journal of Brand Management, vol. 15, 135 – 145

An investigation into the effects of internal branding on employee brand support in Thai universities - N. Kaewsurin - Brunel Business School

Why Internal Branding Matters: The Case of Saab - A. Bergstrom and D. Blumenthal - Corporate Reputation Review

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