Internal branding: Exploring the employee’ s perspective – C. King & D. Grace – Journal of Brand Management, vol. 15, no. 5, 358–372

Looking inward: How internal branding and communications affect cultural change – Bill Faust & Beverly Bethge, Design Management Journal Vol. 14 No. 3

The criteria for successful services brands – L. de Chernatony and S. Segal-Horn – European Journal of Marketing.

Conceptualizing and researching employer branding – K. Backhaus and S. Tikoo – School of Business, State University of New York – Career Development International.

Employer branding: A new strategic dimension of Indian corporations – S. Kumar Dawn, S. Biswas, University of Technology, Kolkota – Asian Journal of Management Research.

The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines ’ Experience – M. Chong – Lee Kong Chian School of Business, Singapore – Corporate Reputation Review Vol. 10 No. 3

Internal branding as a learning process: how employees adapt their behaviour after a brand change in service organisations – A. Scheys and H. Baert, Katholieke Universiteit Leuven – Escp-Eap conferences

Internal branding and employee attitudes: identifying passion for hospitality excellence and reinforcing it through internal communications – D. Horrigan and P. Juskiw – Eurochrie Publications.

The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity – N. Ind & R. Bjerke – Journal of Brand Management, vol. 15, 135 – 145

An investigation into the effects of internal branding on employee brand support in Thai universities – N. Kaewsurin – Brunel Business School

Why Internal Branding Matters: The Case of Saab – A. Bergstrom and D. Blumenthal – Corporate Reputation Review