The Situational Impact of Brand Image Beliefs - R. Batra & P. Homer - University of Michigan & California State University, Long Beach, Journal of Consumer Psychology, 14 (3), 318-330
Industry image: Its impact on the brand image of potential employees - C. Burmann, K. Schaefer & P. Maloney - Journal of Brand Management, vol. 15, 157 – 176
Country image and consumer-based brand equity: relationships and implications for international marketing - R. Pappu, P. Quester and R. Cooksey - Journal of International Business Studies, 38, 726–745
Brand Image and Brand Dilution in the Fashion Industry - P. Kort, J. Caulkins, R. Hartl et. al - Tilburg University, University of Antwerp, Carnegie Mellon University & University of Vienna
Comprehensive Brand Presentation: Ensuring Consistent Brand Image - A. Haynes, C. Lackman & A. Guskey - Duquesne University
Perception of Private Label Brand image: A comparison between three different nationality consumer groups - D. FALL - University Paul Cézanne Aix-Marseille & University Institute of Technology of Marseille, France
A Study of Brand Image and Design: The Character Design for the Improvement of Brand Image - M. Fujito, M. Yamashita & Y. Kitani - Kyoto Institute of Technology
