The Situational Impact of Brand Image Beliefs – R. Batra & P. Homer – University of Michigan &  California State University, Long Beach, Journal of Consumer Psychology, 14 (3), 318-330

Industry image: Its impact on the brand image of potential employees – C. Burmann, K. Schaefer & P. Maloney – Journal of Brand Management, vol. 15, 157 – 176

Country image and consumer-based brand equity: relationships and implications for international marketing – R. Pappu, P. Quester and R. Cooksey – Journal of International Business Studies, 38, 726–745

Brand Image and Brand Dilution in the Fashion Industry – P. Kort, J. Caulkins, R. Hartl et. al – Tilburg University, University of Antwerp, Carnegie Mellon University & University of Vienna

Comprehensive Brand Presentation: Ensuring Consistent Brand Image – A. Haynes, C. Lackman & A. Guskey – Duquesne University

Perception of Private Label Brand image: A comparison between three different nationality consumer groups – D. FALL – University Paul Cézanne Aix-Marseille & University Institute of Technology of Marseille, France

A Study of Brand Image and Design: The Character Design for the Improvement of Brand Image – M. Fujito, M. Yamashita & Y. Kitani – Kyoto Institute of Technology