The importance of corporate brand personality traits to a successful 21st century business – K. Keller & K. Richey – Journal of Brand Management, vol. 14, nos. 1/2, 74–81

The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines ’ Experience – M. Chong – Lee Kong Chian School of Business, Singapore – Corporate Reputation Review Vol. 10 No. 3

The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty – S. Helm – Strategic Marketing Department, Herdecke University , Witten, Germany – Corporate Reputation Review, Vol. 10, No. 1, pp. 22 –37

Corporate Social Performance and Corporate Reputation: Two Interwoven Perspectives – E. de Quevedo-Puente, J. M. de la Fuente-Sabat & J. Delgado-García – Departamento de Econom í a y Administraci ó n de Empresas, Burgos, Spain – Corporate Reputation Review, Vol. 10, No. 1, pp. 60–72