The importance of corporate brand personality traits to a successful 21st century business - K. Keller & K. Richey - Journal of Brand Management, vol. 14, nos. 1/2, 74–81
The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines ’ Experience - M. Chong - Lee Kong Chian School of Business, Singapore - Corporate Reputation Review Vol. 10 No. 3
The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty - S. Helm - Strategic Marketing Department, Herdecke University , Witten, Germany - Corporate Reputation Review, Vol. 10, No. 1, pp. 22 –37
Corporate Social Performance and Corporate Reputation: Two Interwoven Perspectives - E. de Quevedo-Puente, J. M. de la Fuente-Sabat & J. Delgado-García - Departamento de Econom í a y Administraci ó n de Empresas, Burgos, Spain - Corporate Reputation Review, Vol. 10, No. 1, pp. 60–72
