Developing and validating a multidimensional consumer-based brand equity scale - B. Yooa, N. Donthu - Journal of Business Research.
Measuring brand equity - Kevin Lane Keller, Dartmouth College - chapter 26
A conceptual and measurement model for brand equity research - R. Colwell Quarles, QSA Research & Strategy
The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity - N. Ind & R. Bjerke - Journal of Brand Management, vol. 15, 135 – 145
Measuring customer- based brand equity - Lassar, Walfried, Mittal, Banwari, Sharma, Arun - The Journal of Consumer Marketing
Brand Perception & Brand Equity of Baby Accessory Products in Working Moms’ Perspective - P. Wonglorsaichon & P. Sathainrapabayut - International Review of Business Research Papers, Vol. 4, No.1
Brand Equity as a Revenue Multiplier - S. Voleti, P. Nelson, S. Misra - William E. Simon Graduate School of Business Administration, University of Rochester, Rochester, NY 14627
Co-branding: brand equity and trial effects - J. Washburn, B. Till, R. Priluck - Journal of Consumer Marketing, Vol. 17 , No. 7
The theoretical separation of brand equity and brand value: Managerial implications for strategic planning -R. Raggio & R. Leone - Louisiana State University - Journal of Brand Management, Vol. 14, No. 5, 380–395
