Design management is concerned with the integration of design into management and vice versa. It is an approach whereby organisations make design-relevant decisions in a market and customer-oriented way as well as optimising design-relevant (corporate-) processes. It is a comprehensive activity on all levels of business performance that effect design, from the fuzzy front-end to the execution of design. Design management acts as an the interface of management and design and functions as link between the platforms of technology, design, design thinking, corporate management, brand management and marketing management at internal and external interfaces of the enterprise.
Meer kennis en informatie hierover kunt u verkrijgen tijdens de NIBAA masterclass design en branding en/of opleiding brand management en opleiding design management, opleiding reputatie management, cursus communicatie management of opleiding merkmanagement in Utrecht. Thema's die hierin behandeld worden zijn: merkidentiteit, positionering, merk, strategie, marketing, brand identity, merkarchitectuur, branding, brand portfolio, merkmeerwaarde, merkwaardecreatie, design management, brand equity, brand building, internal branding, merkwaarden en diverse merkconcepten (www.nibaa.nl)