Design leadership is a concept complementary to design management. In practice, design managers within companies oftern operate in the field of design leadership and design leaders in the field of design management. However, the two terms are not interchangeable.[citation needed]. Design leadership can be described as leadership that generates innovative design solutions. Turner[1] defines design leadership by adding three additional aspects for design leadership,

  • the difference in leading through design,
  • the sustaining design leadership over time and
  • the gaining of acknowledgment for achievements through design.

Turner[1] separates the core responsibilities of design leadership in following six activities:

  • envisionising of the future
  • manifesting strategic intent
  • directing design investment
  • managing corporate reputation
  • creating and nurturing an environment of innovation
  • training for design leadership

Brand Leadership (2 maanden, 8 colleges), start: 31 okt 2013, Universiteit Utrecht, kosten € 1.890,- (excl. BTW). Klik hier om meer te lezen of schrijf u hier direct in.


Design Leadership (2 maanden, 8 colleges), start: 31 okt 2013, Universiteit Utrecht, kosten € 1.890,-  (excl. BTW). Klik hier om meer te lezen of schrijf u hier direct in.


Digital Leadership (2 maanden, 8 colleges), start: 31 okt 2013, Universiteit Utrecht, kosten € 1.890,-  (excl. BTW). Klik hier om meer te lezen of schrijf u hier direct in.


Reputation Leadership (2 maanden, 8 colleges), start: 31 okt 2013, Universiteit Utrecht, kosten € 1.890,-  (excl. BTW). Klik hier om meer te lezen of schrijf u hier direct in.


Innovation Leadership (2 maanden, 8 colleges), start: 31 okt 2013, Universiteit Utrecht, kosten € 1.890,-  (excl. BTW). Klik hier om meer te lezen of schrijf u hier direct in.


Customer Leadership (2 maanden, 8 colleges), start: 31 okt 2013, Universiteit Utrecht, kosten € 1.890,-  (excl. BTW). Klik hier om meer te lezen of schrijf u hier direct in.